Legal
Privacy Policy.
1. Introduction and Scope
La Effe Digital LLC (“Company,” “we,” “us,” or “our”) is a Single-Member Limited Liability Company organized under the laws of the State of New Mexico, United States (Entity ID: 0008095411). We operate the website at laeffedigital.com (the “Site”) and provide software development, web design, digital product engineering, website maintenance subscription plans, and technology consulting (collectively, the “Services”).
This Privacy Policy (“Policy”) describes how we collect, use, process, store, share, and protect personal information obtained through the Site and our Services. It applies to all visitors, users, prospective clients, and clients (“you,” “your”) who interact with us in any capacity.
By accessing or using the Site, submitting a contact form, engaging our Services, or otherwise interacting with us, you acknowledge that you have read and understood this Policy and consent to the practices described herein. If you do not agree, you must discontinue use of the Site immediately.
This Policy does not govern third-party websites, applications, or services that may be linked to or from our Site. We are not responsible for the privacy practices of third parties and encourage you to review their policies independently.
2. Information We Collect
2.1 Information You Provide Directly
We collect personal information you voluntarily provide, including when you:
- Submit our contact form (name, email address, company name, service type, budget range, project description, and any other details you include)
- Communicate with us via email or other channels
- Enter into a service agreement or engagement with us
- Subscribe to a Website Care Plan or any recurring service
- Provide billing or payment information for our Services
- Provide feedback, testimonials, or participate in surveys
- Request support or submit a service ticket
2.2 Information Collected Automatically
When you visit our Site, certain technical information is collected automatically, including IP address, browser type, operating system, pages visited, and navigation paths. This data is used for operational purposes and aggregate analytics only.
2.3 Cookies and Tracking Technologies
Our Site may use strictly necessary cookies, analytics cookies (with consent where required), and preference cookies. We do not use advertising, retargeting, or cross-site tracking cookies.
2.4 Payment Information
We do not directly collect or store credit card numbers. Payment processing is handled by PCI-DSS compliant third-party processors (such as Stripe, Inc.). We may retain limited transaction metadata such as the last four digits of your card and payment status.
3. How We Use Your Information
We use the information we collect to respond to inquiries, deliver and improve our Services, process payments, send transactional communications, detect fraud, enforce our Terms, and comply with legal obligations.
We do not sell, rent, lease, or trade your personal information to any third party for marketing or commercial purposes under any circumstances.
4. Legal Bases for Processing (GDPR)
For users in the EEA or UK, we process personal data on the following legal bases: contractual necessity (Art. 6(1)(b)), legitimate interests (Art. 6(1)(f)), legal obligation (Art. 6(1)(c)), and consent (Art. 6(1)(a)) where applicable. You may withdraw consent at any time without affecting prior lawful processing.
5. Data Sharing and Disclosure
5.1 Service Providers
We engage trusted third-party service providers including Supabase (database), Vercel (hosting), Resend (email), Stripe (payments), and GitHub (code repository). All providers are contractually prohibited from using your data for their own purposes.
5.2 Legal Requirements
We may disclose your information if required by law, legal process, or to protect the rights, property, or safety of La Effe Digital LLC, our clients, or the public. Where legally permitted, we will attempt to notify you before any such disclosure.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to a successor entity. We will provide notice before your data becomes subject to a different privacy policy.
6. International Data Transfers
La Effe Digital LLC is based in the United States. If you are located outside the US, your information may be transferred to and processed in the United States. For EEA/UK transfers, we rely on Standard Contractual Clauses or other lawful mechanisms where required.
7. Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy, plus any additional periods required by law. Contact form submissions are retained for up to 3 years; billing records for a minimum of 7 years; server logs for up to 12 months. When data is no longer needed, it is securely deleted or anonymized.
8. Data Security
We implement industry-standard technical and organizational security measures including HTTPS/TLS encryption, encrypted data storage, role-based access controls, secure cloud infrastructure, and server-side API key management. In the event of a data breach posing risk to your rights, we will notify affected individuals and relevant authorities as required by applicable law within 72 hours where feasible.
No method of electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your data and are not responsible for breaches outside our reasonable control.
9. Your Privacy Rights
9.1 General Rights
Depending on your jurisdiction, you may have the right to access, rectify, erase, restrict, port, or object to the processing of your personal data. You may also withdraw consent or lodge a complaint with a supervisory authority.
9.2 California Residents (CCPA/CPRA)
California residents have the right to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell or share personal information for cross-context behavioral advertising. We will not discriminate against you for exercising your CCPA/CPRA rights. To submit a verifiable request, contact us at info@laeffedigital.com. We will respond within 45 days.
9.3 EEA and UK Residents (GDPR/UK GDPR)
EEA/UK residents may exercise their rights under the GDPR or UK GDPR by contacting us at info@laeffedigital.com. We will respond within 30 days, with a possible 2-month extension for complex requests with prior notice. You may also lodge a complaint with your local Data Protection Authority.
10. Children's Privacy (COPPA)
Our Site and Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected such information inadvertently, we will delete it immediately. Contact us at info@laeffedigital.com if you believe we may have collected information from a minor.
11. Do Not Track Signals
Our Site does not currently alter its data collection and use practices in response to Do Not Track (DNT) browser signals, as no industry-wide standard exists. We will revisit this position if a uniform standard is adopted.
12. Third-Party Links and Integrations
Our Site may contain links to third-party websites or tools. These third parties have their own privacy policies, and we have no control over and accept no responsibility for their content or practices. We encourage you to review the privacy policy of any website you visit.
13. Portfolio and Case Studies
Unless expressly agreed otherwise in writing, we reserve the right to reference the existence of a client relationship and include completed work in our portfolio and marketing materials. We will not disclose confidential project details without your prior written consent. To opt out, notify us in writing at info@laeffedigital.com.
14. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. We will revise the “Last updated” date at the top of this page. For material changes, we will make reasonable efforts to notify you via the Site or email. Continued use of the Site after any changes constitutes acceptance of the updated Policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Privacy Contact
La Effe Digital LLC
1209 Mountain Road Pl NE, Ste N
Albuquerque, NM 87110, USA
Email: info@laeffedigital.com
We aim to respond to all privacy-related inquiries within 30 days.